5 Simple Steps To An Effective MARKETING FUNNELS Strategy
As a marketer, you’ve got a lot of different options when it comes to marketing tactics. In fact, you might even be baffled by all the choices out there.
And every new marketing product launch is suggesting that you focus on their method, because that is the one that will get you across the finish line.
The fact is, you could be using every ‘system’ out there, be on every social media channel, be blogging or vlogging daily, and still not make any money.
Instead of grasping at the latest method and trying to make it fit into some semblance of a marketing plan, it makes more sense to start with the plan itself.
You need a marketing strategy that will work no matter what happens online, one that is flexible enough to adapt to any new traffic strategy, and one that has already stood the test of time.
I’m talking, of course, about building a Marketing funnel.
A ‘funnel’ is simply a funny name for a Marketing System that guides your prospect from first hearing about you or your website, to eventually becoming a paying customer, and possibly even an advocate for your business.
When you have a Marketing Funnel in place, you can send traffic to your funnel from any place you choose, knowing that a certain percentage of that traffic will become profitable for you over time.
Here’s how, step by step, you can build your own Marketing Funnel for consistent, long term income.
Step #1: Do Your Research
You’re probably anxious to get started and would like to dive right in. This is what most marketers do, but it’s also why most marketers fail, too.
It’s important to understand who your customers are and what they really want.
Doing your research takes time, but it pays off. When you understand the emotions of your target audience, you can create the right content for them at each step in your funnel.
When you can give the right message to the right people at the right time, you will succeed.
Understanding Customer Demographics
Demographics are things like your target market’s age, gender, income, occupation, location and so forth. This gives you first level insight into how they might make their purchasing decisions.
You might be targeting executive women over 40 who vacation alone, for example, or 20-something men who live and breathe martial arts.
You’re looking for that small core of people who are your ideal customers. When you know who they are, you can find out where they hang out, what they read and watch, and so forth.
And when you know exactly who you are targeting, you can get inside their head and use their language, too.
Everyone believes they are unique, and so are their problems. If your marketing language is tailored directly to your market, then your audience will feel that you are speaking just to them, and your conversions will increase.
You might want to use FollowerWonk to learn the language of your prospects. Just type in what their profession is and where they live to find people on Twitter who fit the profile.
Make a list of these Twitter accounts, follow them to monitor what they share and send, and find out what they’re talking about.
Also, go to Amazon and find the recently published books in your niche. Read the reviews and you’ll find the common objections to what’s already out there.
Be sure to read the reviews that are 2 to 4 stars. These are the folks who tend to write out a more thoughtful review, with one or more objections, and they’ll say what they thought was missing about the book as well as what was right about it.
Using Buyer Psychology.
If you can discover the psychology of your buyers, then you can use that to craft messages that resonate with them and make them think you really know them.
You want to understand their personality, attitudes, viewpoints and so forth.
For example, you might notice that people in your target market tend to be on social media in the evening. This tells you that the right time to send them messages is during this time.
Or maybe your target market favors one particular social media site. Adopting the style of communication used on that site, as well as using the site itself, will work wonders to connect with your audience.
To really get to know your audience, use a tool like Qualaroo to ask your website visitors a question when they get to a certain page on your website. When they answer the question, you can ask them for their email address and follow up to schedule a phone call to learn more.
You’re not trying to sell them at this point. You’re just trying to gather information on the problems they deal with, the words they use to describe their challenges and so forth.
Any chance you get, interact with your prospects and customers to find out what’s on their minds, how they speak, what words they use, what keeps them awake at night and so forth.
The better you know your customer, the better able you can serve them.
Now that you’ve got your research done, let’s build the funnel itself:
In part 2 of this blog post we’re going to look at building the funnel itself.